Positioned on Birmingham Excessive Avenue and unfold out over 5 flooring the brand new retailer is house to a lot of must-visit areas together with a Primark Café (Primark’s first own-brand café), Hogwarts Wizarding World, a Customized Lab – the place customers can print bespoke personalised t-shirts – and Duck & Dry Xpress, providing a head-to-toe magnificence expertise.
However what in regards to the homeware providing you ask? Properly the excellent news is, is that there’s a devoted homeware part and it’s an entire lot larger than we’ve seen in any of our native branches.
Who couldn’t get enthusiastic about this image? We will see cushions, fake flowers, ceramic pots with steel planters, on-trends mirrors, cutesy alarm clocks and a lot extra. We may simply whereas away a Saturday simply looking via these aisles. The one hassle we’d have is placing the pause on the spend button.
And the homeware fairytale doesn’t cease there as a result of the shop’s Disney Buying Space additionally features a homeware part. We’re saying sure to these Aristocat Cushions and people magical Mickey Mouse Standing Wire Lamps.
Commenting on the launch of the flagship retailer, Primark’s Director of New Enterprise Growth, Tim Kelly stated:
‘Our clients can anticipate an amazing expertise at Primark Birmingham Excessive Avenue. They’ll spend time with family and friends, eat nice meals, recharge and have enjoyable, and discover every little thing below one roof together with Style, Magnificence and Homewear – all at a tremendous value. We’re proud to carry this nice retailer and every little thing it has to supply, to Birmingham.’
Will you be making a go to to the world’s largest Primark?